The opening: Dean Phillips
OMG Media identified Dean Phillips as a strong fit for a Rainbet sponsorship and approached TSP Talent directly. At the time, Dean had approximately 1.1 million Instagram followers, his own fitness and nutrition app and a highly engaged UK fitness audience.
TSP Talent said yes, then opened the roster.
TSP Talent responded with immediate interest in the Dean opportunity. Moe Sarue, who represented Dean and led TSP Talent, then shared that the agency represented more than 400 creators and invited OMG Media to explore additional talent that could fit similar opportunities.
OMG Media connected talent directly into the brand process.
OMG Media coordinated the commercial introduction between TSP Talent and Rainbet, brought the brand-side marketing team into the conversation, managed the analytics and onboarding requirements and helped move Dean from initial outreach into a live creator relationship.
Dean started posting. The relationship became bigger than one deal.
After Dean went live, OMG Media continued working with TSP Talent around additional creator opportunities and broader brand access. The relationship developed from a single creator sponsorship into an agency-to-agency collaboration focused on connecting TSP Talent's roster with relevant commercial partners.
What the partnership shows
This is how OMG Media approaches strategic partnerships: start with a real opportunity, execute it properly, earn trust and then expand the relationship. Instead of treating talent agencies as lead lists, we build repeatable commercial routes that can create opportunities across an entire roster.