Case Study

15+ creators onboarded. Then we built the system to manage them.

OMG Media did more than source creators for Betr. We built the operating layer around the program, from creator acquisition and onboarding to performance reporting, payout visibility and retention.

15+Betr creators and publishers onboarded
TrackBetrPrivate creator operations platform
Football seasonRepeatable activation pipeline
01

The brief

Betr needed relevant sports creators and publishers who could drive qualified users, not a generic influencer list.

02

15+ creator and publisher relationships

OMG Media onboarded more than 15 partners into the live Betr affiliate program, including audience-fit checks, analytics collection, code setup, commercial communication, creator support and performance follow-up.

03

Why TrackBetr exists

As the roster grew, OMG Media built TrackBetr so creators could see performance, earnings, payout status, campaign resources, leaderboard progress and rewards in one place.

04

Operating the relationship

OMG Media coordinates brand issues, tracking questions, approved assets, payout communication and creator retention after activation.

05

What this proves

OMG Media can source sports creators, convert outreach into active partnerships, build systems around a growing roster and manage performance relationships at scale.

Partnerships That Perform at Scale

OMG Media connects brands with creators, publishers, affiliates and media partners, then manages the commercial path from first conversation through measurable outcome.

Work with OMG Media