01
The relationship
Doyle Media had previously expressed interest in a sports sponsorship route, but the earlier program did not convert.
02
Fresh proof
Parker Doyle supplied current analytics showing 10.9M views in 30 days and a U.S. audience split.
03
Better structure
OMG Media took the updated performance to Betr for a flat plus CPA conversation.
04
The lesson
Good re-engagement requires new information and a better commercial reason to talk.