Creator acquisition with commercial intent
OMG Media sourced creators whose audiences matched the offer and handled the commercial path into activation.
From first contact to live partnership
The work included discovery, direct outreach, analytics review, negotiation, onboarding and relationship management.
Real creator economics
Across historical Rainbet activations, creators working through these routes generated more than $100K in earnings.
What carried forward
The lessons from Rainbet directly informed how OMG Media later built its Betr creator operation and TrackBetr.