Case Study

Turning a sports publisher relationship into multi-channel brand inventory.

OMG Media works with RotoBaller to structure media opportunities for brands that want access to an established fantasy-sports audience across multiple channels.

16.3MAnnual unique visitors in RotoBaller's 2026 kit

32MTotal visits

25+Platforms powered

The relationship

RotoBaller invited OMG Media to keep its marketing campaign partnership in mind for relevant clients and brand opportunities.

Multi-channel inventory

RotoBaller's materials span editorial, site inventory, newsletters, dedicated email, app push, social, community, YouTube and radio.

Commercial packaging

OMG Media has structured both flat-fee and hybrid performance packages around that inventory.

Why it matters

Publisher partnerships let OMG Media extend beyond creator posts into owned media environments with repeat audience behavior and deeper distribution.

Partnerships That Perform at Scale

OMG Media connects brands with creators, publishers, affiliates and media partners, then manages the commercial path from first conversation through measurable outcome.

Work with OMG Media