Operator Guide

A creator dashboard should answer the questions creators actually ask.

Creators do not need another complicated analytics product. They need clarity on what happened, what they earned and what to do next.

Separate funnel stages

Signups, deposited users and qualified or active customers are different events and should not be blended.

The dashboard should use the creator's actual payout rate.

Estimated, pending, approved and paid are different statuses.

Approved assets, links, codes and campaign notes should be easy to find.

Leaderboards and rewards can help, but only if the underlying data is accurate.

OMG Media works across creator sourcing, commercial structure, affiliate programs, media relationships and activation operations.