Operator Guide

Affiliate creators stop promoting when the program stops feeling worth their attention.

Retention is a commercial problem, not a motivational slogan. Creators need visibility, support and economics that justify continued promotion.

Make performance visible

Creators should not have to ask whether their code produced anything.

Use accurate terms for estimated, pending and paid amounts.

Tracking problems can destroy confidence if creators feel ignored.

When a creator demonstrates acquisition value, better economics can protect the relationship.

New assets, seasonal campaigns, paid tests and rewards can give creators fresh reasons to promote.

OMG Media works across creator sourcing, commercial structure, affiliate programs, media relationships and activation operations.