Operator Guide

A good creator brief removes questions before production starts.

Creators need enough direction to meet the campaign requirement without being told how to make their content.

Start with the objective

Awareness, acquisition, launch support and content production require different briefs.

Platform, format, quantity, timing and usage rights should be unambiguous.

Do not prescribe the entire creative unless the campaign truly requires it.

Logos, screenshots, URLs and required disclosures should be ready.

Creators should know how review works and when payment becomes due.

OMG Media works across creator sourcing, commercial structure, affiliate programs, media relationships and activation operations.