Operator Guide

Creator outreach works when the opportunity is clear in the first few lines.

The fastest way to lose a creator is to make them decode what you want, how they earn and why the offer fits.

Lead with fit

Show that the creator was selected for a reason, not pulled from a random list.

Creators should understand whether the opportunity is paid, performance-based or hybrid.

If analytics are required, say exactly which ones and why.

Creators need the offer and next step, not the agency's entire sourcing process.

A follow-up should add value, not repeat the first email.

OMG Media works across creator sourcing, commercial structure, affiliate programs, media relationships and activation operations.