Operator Guide

Creator programs scale through operations, not just outreach.

The difference between 10 creators and 100 is not sending more emails. It is having a reliable system for every step after someone replies.

One relationship record

Every creator should have a current status, last touch, commercial terms and next action.

Creators lose confidence when different people give conflicting answers.

Collect the right analytics before sending a creator to the brand.

Codes, assets, tracking and payment questions should have defined escalation paths.

Repeatable programs need routine updates and reasons for good creators to keep participating.

OMG Media works across creator sourcing, commercial structure, affiliate programs, media relationships and activation operations.