Operator Guide

Creator analytics should answer whether the audience fits the campaign.

Brands do not need every metric a platform provides. They need enough current evidence to decide whether the creator is commercially relevant.

Use current data

Old screenshots can misrepresent current reach. Recent 30-day data is more useful.

A creator can have huge reach and still be unusable if the audience is outside the campaign market.

Average and median performance across recent posts are more informative than one viral hit.

A short screen recording can help verify that analytics are current.

Only request metrics that actually affect approval.

OMG Media works across creator sourcing, commercial structure, affiliate programs, media relationships and activation operations.