Operator Guide

A creator CRM should tell you the next action, not just store names.

A spreadsheet with thousands of creators is not a CRM if nobody can tell what happened last or what should happen next.

Store the canonical creator identity

Handle, name, email, platform and market should be deduplicated.

Prospect, interested, analytics received, brand review, approved, live, declined and paused should be distinct.

Rates, payout model and negotiated exceptions should live with the relationship.

Operators need context before sending anything new.

Revenue, approvals and activations matter more than raw row count.

OMG Media works across creator sourcing, commercial structure, affiliate programs, media relationships and activation operations.