Operator Guide

Fantasy sports marketing works across creators and owned sports media.

Fantasy audiences consume advice across social feeds, newsletters, websites, Discord communities, podcasts and video.

01

Creator layer

Use creators for personality-led explanation, picks, reactions and weekly routines.

02

Publisher layer

Use editorial, newsletter, web and app inventory for recurring sports intent.

03

Community layer

Discord and similar communities can create repeated exposure around game-day decisions.

04

Performance layer

Codes, tracked links and hybrid economics can connect media to measurable acquisition.

Built from operating experience, not theory.

OMG Media works across creator sourcing, commercial structure, affiliate programs, media relationships and activation operations.

Work with OMG Media