Operator Guide

Performance creator marketing starts with a measurable action.

The campaign should define what success means before creators are recruited. Otherwise reporting becomes a collection of vanity metrics.

Define the conversion

Purchase, signup, deposit, subscription or qualified lead should be explicit.

Code, tracking link, cookie window and qualification rules should be clear.

Creator economics should reflect both media value and acquisition potential.

Aggregate program data can hide which partners actually work.

Performance improves when creators understand results and have a reason to continue.

OMG Media works across creator sourcing, commercial structure, affiliate programs, media relationships and activation operations.